art lover, empath, military wife, and crunchy homeschool mom to two sweet boys.

When my youngest was born, my business had been quiet for nearly a year. I knew I wanted to return to work, but not in a way that pulled me away from the life I was actively building. The idea of clocking in for someone else, at the expense of time with my boys, felt deeply misaligned. I wanted my creative work to support my life, not compete with it.

Around that same season, a simple conversation at a park playdate shifted everything. As friends shared stories of the creative paths they once imagined for themselves, ideas paused, reshaped, or left behind, I couldn’t stop thinking about how often we evolve yet abandon the most meaningful parts of who we are instead of allowing them to grow alongside us.

That realization reshaped my approach entirely. Today, Zasa Studio exists to support creatives who want more than a brand that simply looks good. I work with deep-feeling entrepreneurs who value intention, story, and alignment, those who want their brand to reflect who they are now and create space for the life they’re building.

If you’re seeking a brand that feels grounded, honest, and deeply yours, I’d love to help you bring it to life.

Hey, I'm Shadia

xx Shadia